{"id":943,"date":"2016-08-30T21:02:49","date_gmt":"2016-08-31T04:02:49","guid":{"rendered":"http:\/\/mikelberman.com\/blog\/?p=943"},"modified":"2016-08-30T21:03:53","modified_gmt":"2016-08-31T04:03:53","slug":"bmw-i-a-window-into-the-near-future","status":"publish","type":"post","link":"http:\/\/mikelberman.com\/blog\/?p=943","title":{"rendered":"BMW i: A Window Into the Near Future"},"content":{"rendered":"<p><em>Role: Networking and A\/V systems designer and admin. \u00a0Lead installation\u00a0team hired by KBS+ to interface\u00a0with sole programmer and agency producer to implement a bullet-proof system for a 24\/7 interactive installation across three weeks in a high visibility store front across from Bryant Park in New York City. \u00a0All production during the week of hurricane Sandy.<\/em><\/p>\n<h3>Intro<\/h3>\n<p>An interactive ad campaign that let you imagine yourself in an electric BMWi model. \u00a0By using a &#8216;magic mirror&#8217; effect, we\u00a0used 3M&#8217;s Vikuti rear screen projection film to give the impression that you were passing a reflective window. \u00a0The program &#8216;burned in&#8217; the background image, while replacing all of the passing car traffic with digitally prepared assets (images of BMWs and of taxis). \u00a0The object tracking would recognize cars and replace them with images of the BMWi series models (3 types, that the algorithm would use the original car&#8217;s size to determine). \u00a0It would recognize taxis and replace them with prepared images\u00a0of taxis, so as to keep the same aesthetic (just a world of BMWs and taxis).<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/12B63umLkWU?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Tech Details<\/h3>\n<p>Lead lumen per square inch studies\u00a0to specify the kind of projectors needed to rear project through 3M Vikuti film. \u00a0Attained first Barko 40k projectors in the United States and networked and operated remotely, despite no manuals available. \u00a0Built signal flow and protocol for all networked devices, including\u00a0multiple IP cameras, IP power strips, three\u00a0custom\u00a0gaming computers. \u00a0Remotely controlled projector shuttering to alternate a single projector during night-time as well as aligned both projectors to overshoot during direct sunlight hours. \u00a0Developed 24 hour support escalation plan which included mechanical turk as an off hours solution to make sure projection was always displaying correctly.<\/p>\n<p>Handmade all ethernet cable.<\/p>\n<p>Deployed multiple point grey system (high-speed, networked camera), modify lenses, build custom mounts and security measures.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Role: Networking and A\/V systems designer and admin. \u00a0Lead installation\u00a0team hired by KBS+ to interface\u00a0with sole programmer and agency producer to implement a bullet-proof system for a 24\/7 interactive installation across three weeks in a high visibility store front across from Bryant Park in New York City. \u00a0All production during the week of hurricane Sandy. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[286,201,189,44,53,58],"tags":[292,287,288,296,290,303,199,300,295,294,289,297,302,293,301,298,291,299],"class_list":["post-943","post","type-post","status-publish","format-standard","hentry","category-advertising","category-installation-art","category-interactive","category-new-yawk","category-public-space","category-site-specific","tag-3m","tag-bmw","tag-bmwi","tag-camera","tag-flea","tag-future","tag-installation","tag-into","tag-ip","tag-it","tag-kbs","tag-mechanical","tag-near","tag-networking","tag-the","tag-turk","tag-vikuti","tag-window"],"_links":{"self":[{"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=943"}],"version-history":[{"count":2,"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/943\/revisions"}],"predecessor-version":[{"id":945,"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/943\/revisions\/945"}],"wp:attachment":[{"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=943"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mikelberman.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}