Fabrication, H&M, Installation Art, Interactive, New Yawk, Photobooths, public space

#HMNYC :: An Overview

Emily Ryan and Yimeng Bai filmed an overview of our installation at  H&M’s Flagship 42nd St location.

It demonstrates the user experience:
Take some photos with your friends.
View the slideshow on the preview display.
Walk outside to find your photos popping up throughout the NYC skyline window display.
Tweet with #hmnyc or #fashion #nyc to tell you friends to come check it out.
Watch as your real-time tweets stream across the skyline.
Go home and download your photos from HMNYC Project.

Special Thanks: Emily Ryan, Liangjie Xia, Derek Chung, Matt Richard, Eddie Lytton, Milena S, Winslow Porter III, Adam Harvey, Luis Violante, Daniel Tsadok, Genny, and my father Joseph.