BMW i: A Window Into the Near Future
Role: Networking and A/V systems designer and admin. Lead installation team hired by KBS+ to interface with sole programmer and agency producer to implement a bullet-proof system for a 24/7 interactive installation across three weeks in a high visibility store front across from Bryant Park in New York City. All production during the week of hurricane Sandy.
An interactive ad campaign that let you imagine yourself in an electric BMWi model. By using a 'magic mirror' effect, we used 3M's Vikuti rear screen projection film to give the impression that you were passing a reflective window. The program 'burned in' the background image, while ...